[We Speak through legacy]

Irving Street Rep (ISR) is proudly positioned as one of the top Black-owned agencies in the country, offering a rare combination of full-service capabilities under one roof. For over 30 years, ISR has built a reputation as a nimble, deeply connected, and culturally fluent firm — delivering premium service without the red tape of larger agencies. Our clients benefit from integrated PR, marketing, entertainment, political, and crisis communications strategies executed by a seasoned team with decades of cross-industry experience.

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Our Story

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Our Story

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Our Story

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Our Story

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Print

1,200+

Curated Productions

23+

23 Years of Producing McDonald’s Gospelfest

5,000+

Choir Members Directed in a Single Performance - © Guinness Book of World Records

3+

3X Emmy Award Winner & 11 Emmy Nominations

We are a true one-stop shop, built to deliver measurable results with speed, cultural intelligence, and impact. ISR is one of the few agencies of its size working both domestically and internationally, helping brands scale their stories across borders without losing cultural authenticity. What sets us apart is not just what we do, but how we do it — with authenticity, precision, and VIP-level service. Our agency’s model is built on relevance, relationships, and results.

Vision

Purpose-driven performances that blend gospel, movement, music, and message—crafted to uplift, empower, and leave a lasting impact.

ISR’s vision is grounded in growth, innovation, and cultural leadership — not only across the U.S., but globally. Over the next five years, we aim to expand our international presence, leveraging our experience in cross-cultural campaigns and global market storytelling to serve clients in new regions. This includes deepening our work in Korea, Africa, and the Caribbean, where we’ve already begun laying roots through recent initiatives.
 
We are not simply a “we can do it” agency — we are a we will deliver it agency. Our approach blends creative excellence with business rigor, always pushing beyond expectations. While we are leaders in the Black consumer market, we also excel in engaging the general, Hispanic, and Asian markets with equal fluency and respect — in both local and global contexts.

McDonald's Gospelfest

The McDonald’s Gospel Fest alone has earned 17 Emmy nominations and 3 Emmy wins for TV production — all done by Irving Street in-house with no outside vendors. That makes us unique. We don’t just run the show — we create, produce, promote, and protect it.

Future Theatre

Thespo is a space where modern theatre meets bold youth expression. We spotlight emerging voices, experimental performances, and events that redefine what stage art can be. Our mission is to inspire, provoke and evolve the future of theatre.
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[01]

founded

When was Irving Street Rep founded, and what is its core mission?

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[02]

known for

What is Irving Street Rep best known for?

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[03]

achivements

What historic achievements has Irving Street Rep accomplished?

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