Guinness World Record in Madison Square Garden

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Mr. Farrow broke the Guinness World Record for Largest Gospel Choir at 1175, which he followed with a 2000 Voice Choir at Madison Square Garden in 2017 and a 5000 Voice Choir at the Nassau Coliseum in 2018. Mr. Farrow continues to mentor, instruct and hold Choir Master Classes around the world.

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Mr. Farrow has joined with McDonald’s to bring this phenomenal celebration Gospel to life.  Under his direction McDonald’s Gospelfest has become the preeminent gospel event in the world and has garnered him three Emmy awards and sixteen nominations. Under his leadership the festival has been celebrated and regarded as one of the most important and influential events in the world with participants coming from Germany, Japan, Korea and Canada and every state in the USA. Last August, he received his seventeenth Emmy nomination for McDonald’s Gospelfest 2023 television show.

Mr. Farrow was responsible for the organization, planning and execution of the homegoing services for the Late Whitney Houston and produced the homegoing services for the Late Aretha Franklin, both international events were viewed around the world. As a choir empresario in 2014

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For over 25 years, Irving Street Rep has served as the producer, PR, and marketing agency for the McDonald’s Gospel Fest, transforming it into the nation’s preeminent faith-based cultural event. From strategic integrations with McDonald’s seasonal marketing to weekly church tours across the tri-state, we’ve built a program that is not only a community touchstone but also a business driver. During the pandemic, we successfully pivoted the live event to a digital format, expanding its reach and impact globally. As the only PR agency in the McDonald’s system to be Emmy-nominated—17 times—and an Emmy winner three times, we’ve elevated Gospel Fest to an award-winning, legacy program that drives more than a billion impressions annually.