McDonald's Gospel Fest – 25 Years of Cultural Leadership

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For over 25 years, Irving Street Rep has served as the producer, PR, and marketing agency for the McDonald’s Gospel Fest, transforming it into the nation’s preeminent faith-based cultural event. From strategic integrations with McDonald’s seasonal marketing to weekly church tours across the tri-state, we’ve built a program that is not only a community touchstone but also a business driver. During the pandemic, we successfully pivoted the live event to a digital format, expanding its reach and impact globally. As the only PR agency in the McDonald’s system to be Emmy-nominated—17 times—and an Emmy winner three times, we’ve elevated Gospel Fest to an award-winning, legacy program that drives more than a billion impressions annually.

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